Content Creator

    Location: Sharjah

    Job Type: Full Time

    Salary: 5,500 – 6,000

    Job description

    Sabaku is a Japanese-inspired specialty coffee brand in new central Sharjah. We’re hiring a hands-on creator to plan, shoot, and edit standout food/drink photos and short-form videos for Instagram/TikTok that match our minimal aesthetic and drive real visits.

    You’ll own day-to-day content—from quick reels and launch teasers to on-site event coverage—working closely with the team to keep our channels fresh, accurate, and on-brand. English is required; Arabic is preferred.

    You will need to:

    • Plan weekly content; shoot & edit reels/photos (product, lifestyle, BTS)
    • Write concise captions (EN must, AR preferred); schedule & publish
    • Capture launches/pop-ups; deliver same-day teasers and 24–48h recaps
    • Keep highlights, pinned posts, link-in-bio, and asset library up to date
    • Track basics (views, ER%, saves/shares, CTR) and iterate on what works

    Skills

    Must-have

    • Strong F&B photo/video portfolio (restaurant/café work)
    • Instagram/TikTok content production: plan → shoot → edit → post
    • Editing: CapCut/Premiere + Lightroom/Photoshop
    • Excellent English copywriting (hooks, captions); basic analytics/UTMs
    • Brand eye: composition, natural light, color consistency; organized file management
    • Reliable on-site coverage (events/launches) with fast turnarounds

    Preferred

    • Arabic copywriting
    • Website management (Squarespace basics, link-in-bio, Google Business Profile/listings)
    • Graphic design (Canva/Figma templates, simple posters/menus)
    • Simple ad cuts/variants for paid social; thumbnail/cover design
    • Basic CRM (email/WhatsApp lists), promo codes, and reporting in Sheets
    • Audio & lighting basics (lav/shotgun mic, LED panel/tube); light motion graphics

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