Social Media Specialist

    Job description

    Employment Type:      Full Time  

    Salary:                         up to 13K AED all-inclusive depending on experience and qualifications plus incentives

    Job Location:              Dubai, UAE 

    About the Client:  

    A Dubai-based travel company with more than 20 years of experience delivering exceptional holiday experiences worldwide.

    Skills

    Job Description:

    • Plan, create, and automate high-performing social media content (posts, reels, campaigns) aligned with travel trends, destinations, and seasonal offers.
    • Utilize AI tools to analyze engagement, optimize post timing, and personalize content for different traveler personas.
    • Build and maintain automated marketing workflows to nurture potential travelers from awareness to booking and integrating CRM and social platforms.
    • Use analytics dashboards (native or AI-powered) to measure ROI, engagement, and campaign success; present monthly reports with actionable insights.

    Qualifications: 

    • Preferably Billingual speakers (English – Arabic languages)
    • At least 3 years of experience in Travel, Tourism, or Hospitality Marketing with proven success managing social or digital campaigns for travel brands, destinations, airlines, hotels, or OTAs.
    • Ability to use AI for content ideation, caption generation, sentiment analysis, and performance optimization with strong storytelling, copywriting, and visual coordination skills
    • Experience with HubSpot, Active Campaign, Salesforce Marketing Cloud, or Mailchimp automation workflows, automated content scheduling, and CRM integration

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